The IT market grew 23% in 2021, a higher rate than in 2020

The IT market grew by 23% in 2021, according to new research from Sky.One in partnership with Advance. This percentage is even higher than the growth achieved by the sector in 2020, which was 10.4%. The research indicates that the reasons for the market's growth in 2021 are related to investments in remote work made in 2020.  

The outlook for 2022 and 2023 is also positive, with a 22% increase this year – the first quarter alone is expected to grow by 21% – and another 22% next year. The study surveyed 1,500 IT companies and used the perceptions of their IT entrepreneurs to establish trend and forecasting algorithms. 

Of the 10.4% growth in 2020, 4.7% represents the hardware market, 7.7% software, 9.4% services, 28.9% IaaS (Infrastructure as a Service), 21% PaaS (Platform as a Service), and 18.2% SaaS (Software as a Service). In 2021, the 23% increase resulted in 15.2% growth in hardware, 18.8% in software, 21.6% in services, 34.5% in IaaS, 22% in PaaS, and 31.5% in SaaS, as shown in the table below. 

Another important point to consider with this research is that hardware sales are declining, in contrast to the growth of IaaS. Furthermore, traditional software sales are decreasing, while SaaS is showing growth. As the executive highlights, the significant expansion of IaaS represents excellent sales expectations for SaaS and Services in 2022 and 2023. 

The impact of the pandemic on small businesses 

Research indicates that, before the pandemic, smaller IT companies, i.e., those with revenue below R$16 million, were growing above the market average. However, in 2020, this scenario changed, as larger companies (revenue above R$100 million/year) already had the experience, processes, and tools to support their remote work operations, unlike the situation of smaller companies. Even in 2021, the performance of larger companies remained significantly better compared to smaller ones. 

Other factors that contributed to this occurrence include: greater hiring power of large companies, increased investment in marketing to find new clients, and greater investment in sales, with new structures and professionals trained in digital sales techniques. 

Profile of companies participating in the survey 

The study included 1,500 companies, with 40% having software as their main activity, 35% services, 21% reselling, and 4% distribution. Furthermore, the participating organizations' main offerings were Consulting or Training Services (35%), Cloud Software (26%), Traditional or On-Premises Software (14%), Hardware, Network or Telecom Equipment (12%), and Platform as a Service (5%). 

Another highlight is the revenue of these companies. In 2020, most totaled between 16 and 90.9 million (30%), between 2.5 and 9.9 million (23%), between 1.1 and 2.4 million (16%), between 10 and 15.9 million (12%), up to 1 million (11%), and above 100 million (7%). 

Another piece of data mentioned by the survey is that most organizations have 10 to 19 (21%) employees, 20 to 49 (20%), 100 to 249 (19%), 50 to 99 (17%), 5 to 9 (8%), up to 4 (7%), over 500 (5%), and 250 to 499 (3%). It is also important to highlight that 91% of respondents are C-Level executives, 76% CEOs, 15% Directors, 6% Managers, and 3% Sales Professionals.

Where the news was published:

• https://ipnews.com.br/mercado-de-ti-cresceu-23-em-2021-indice-maior-que-em-2020/
• https://tiinside.com.br/28/06/2022/mercado-de-ti-cresce-23-em-2021-mede-estudo/
• http://tibahia.com/negocios/nova-pesquisa-que-revela-recorde-de-crescimento-no-mercado-de-ti/
• https://inforchannel.com.br/2022/06/29/advance-e-sky-one-revelam-recorde-de-crescimento-no-mercado-de-ti/
• https://www.channel360.com.br/advance-sky-one-pesquisa/
• https://calltocall.com.br/advance-e-sky-one-lancam-nova-pesquisa-que-revela-recorde-de-crescimento-no-mercado-de-ti/
• https://economiaempauta.com/mercado-de-ti-cresce-21-no-primeiro-trimestre-de-2022/
• https://carreiraempreendedor.blogspot.com/2022/06/mercado-de-ti-cresce-21-no-primeiro.html
• https://www.segs.com.br/info-ti/350816-advance-e-sky-one-lancam-nova-pesquisa-que-revela-recorde-de-crescimento-no-mercado-de-ti
• https://jornalwebdigital.blogspot.com/2022/06/advance-e-skyone-lancam-nova-pesquisa.html

Written by Skyone