CL@UD-IA: Discover the history and creation of Skyone's mascot

The enterprise technology (B2B) market often operates under a strictly rational logic. Between multi-cloud infrastructures, complex data architectures, and rigid cybersecurity protocols, tech brands often communicate with the market through dense jargon and abstract interfaces. However, behind every line of code and every infrastructure decision, there are people.

Skycast Jun 16, 2026 8 min read By: Skyone

To break through this barrier of complexity and bring a more friendly, welcoming, and approachable perspective to the corporate ecosystem, Skyone developed CL@UD-IA: the brand's new mascot and data intelligence ambassador.

In a special episode of Trend Off, Skyone's marketing, trend, and technology podcast, Felipe Wasserman hosted a strategic panel discussion alongside the project's creators: Caio Fukumori, a designer on the branding team with nearly a decade of experience merging business and creative work, and Letícia Crosilla, a branding specialist with a postgraduate degree. The trio revealed the behind-the-scenes story, the mythology, and the business strategy behind the creation of CL@UD-IA.

Below, we analyze how this launch reflects brand asset trends , the practical use of artificial intelligence in the creative economy, and the impact of humanized storytelling in the B2B sector.

1. The name before the form: the strategic genesis of CL@UD-IA

In traditional brand development, visual design usually dictates the birth of a character. In CL@UD-IA's journey, the process was reversed. The name was born as the first concept, carrying a double meaning intrinsic to Skyone's own work: a play on the term Cloud and the acronym IA (Artificial Intelligence).

However, the standard spelling "Cláudia" faced a positioning challenge: it seemed too common or disconnected from the company's technological DNA. The solution came with a digital typographic stylization. By adopting fonts and symbols that evoke the development environment, the brand forged a strong visual identity in its very name. As Skyone's Marketing Director, Felipe, pointed out:

"It turned out perfect because it has that appeal of creating with a tech, somewhat digital feel... you put it all together and then it went on to the second part."

Starting with the final name, the Branding team began market research, mapping references in the technology segment. A clear pattern emerged: most large global Big Tech companies adopt animals or anthropomorphic creatures instead of literal robots. The team's challenge then became creating a unique, distinguishable being that wouldn't seem strange to the reader.

2. The creative design process and the use of artificial intelligence

Creating a brand asset of this magnitude is usually delegated to external agencies, involving substantial budgets and lengthy timelines. Skyone opted for an agile and entirely in-house approach, using generative artificial intelligence tools as hypothesis accelerators.

The team used AI agents based on Large Language Models (LLMs) to structure the brief and run the first visual iterations. The process required resilience: more than 150 versions tested before the design achieved the "WOW effect" on first impression.

The visual anatomy of CL@UD-IA

Each element of the mascot's design was conceived with a clear intention, differentiating goal-oriented design from purely aesthetic art:

The cloud head: a direct allusion to Skyone's expertise in cloud computing and infrastructure.
The bouffant hairstyle and bangs: elements that provide a stylized outline and subtly reinforce the feminine identity chosen for the character.
The long arms: an anatomical decision that gives the character a cuter, more charismatic and welcoming appearance, mitigating the coldness associated with traditional robots.

“The challenge is always to distinguish, to differentiate, but not to make it strange. We want the mascot to be different from any other… that the person looks at it and sees that it’s a tech being, from a tech company, that it’s relevant, but that it’s friendly.”
As explained by Caio Fukumori, the project designer.

3. The mythology of CL@UD-IA: a storytelling approach aligned with the Skyone Studio portfolio.

To create a genuine emotional connection, a mascot needs a background. The Branding team used Gemini to structure CL@UD-IA's journey, building a narrative that serves as a perfect metaphor for the market pain points addressed by Skyone's product portfolio.

In the official mythology, CL@UD-IA inhabited Planet Skyone, a highly evolved environment where data flowed naturally, securely, scalably, and perfectly organized in the cloud. Suddenly, it picked up a signal coming from a distant planet: Earth.

Here, companies were trying to adopt Artificial Intelligence, but the systems operated in silos (often stuck in on-premise ). Without structured data, Earth's AIs suffered from hallucinations, generating inaccurate reports and operational chaos.

Like a technological heroine, CL@UD-IA crossed the cosmos in her rocket to bring solutions from Planet Skyone to Earth, simplifying AI and showing that scalability and cloud security are the paths to the future.

The absence of a classic, personified villain opened up space for creative debates within the team. In the current context, the true antagonists fought by CL@UD-IA are the chronic problems of IT: data disorganization, the slowness of monolithic systems, and cybersecurity threats.

4. Why a mascot in B2B? The impact on branding and business

The introduction of CL@UD-IA is not an isolated marketing action; it becomes a corporate brand asset (an asset exclusively owned by Skyone).

“Skyone’s main idea is to remove the complexity from technology, making it more humanized, friendly, and welcoming. CL@UD-IA is designed precisely for that. It manages to be an element that you associate with the brand's objective, becoming a reminder, a permanent asset.”
Letícia Crosilla, responsible for the branding strategy.

With the launch of Skyone Studio, a unified platform integrating iPaaS, Lakehouse, AI Agents, and BI, the company expanded its scope to encompass the entire data intelligence ecosystem. In this context, CL@UD-IA assumes the role of a specialist technical partner for its clients. It translates complex multi-agent orchestration functionalities, workflows, and tokenization into accessible language for different levels of digital maturity within companies (from senior developers to CFOs).

5. Usage guidelines: the dos and don'ts of the virtual ambassador

To ensure that the mascot retains its strategic value and does not lose credibility, Skyone developed a strict brand governance manual, establishing the limits of Claudia's actions in the digital and physical ecosystem.

What Claudia CAN do (Do's)	What Claudia CANNOT do (Don'ts)
Explaining concepts: Answering technical questions about data integration and cloud computing in a clear and accessible way.	Collection basket: To act in aggressive debt collection or finance communications.
Strengthen physical bonds: Being present at corporate events, giving collectible gifts and plush toys to generate affection.	Losing composure: Acting in a disorganized manner (the famous "party atmosphere"), which undermines the brand's technical authority.
Multichannel Communication: Interacting through automated channels, conversational platforms, and educational games.	Replacing security: Being associated with vulnerabilities; it should always convey robustness and protection. Zero Trust.

This clear division protects the asset. CL@UD-IA can embody an intelligent customer service agent to simplify the user journey, but it should never be associated with negative or bureaucratic customer experiences.

Conclusion

The birth of CL@UD-IA symbolizes a new chapter in Skyone's evolution. By combining strategic design, artificial intelligence, and a narrative focused on solving the pain points of the corporate market, the brand demonstrates that cutting-edge technology can (and should) be user-friendly. When an internal team embodies the brand's essence to create an authentic asset, the market responds with engagement and trust.

Want to understand each debate in detail, laugh at the stories behind the 150 versions, and delve into the branding strategy that brought our AI ambassador to life?

Listen now to the full episode of the Trend Off podcast on Spotify and learn all about the history of CL@UD-IA!