The speed of digital transformation has placed us before a scenario that, until a few years ago, belonged strictly to science fiction: work environments where humans and Artificial Intelligence agents coexist and collaborate in real time. If before technology was seen only as utility software or a repository of static data, today it assumes a consultative, predictive and, in many cases, autonomous role.
This paradigm shift gave rise to a technical movement known as vibe coding, where the professional dictates the context and direction in natural language, while AI takes over the mathematical and statistical execution of the code. However, the evolution did not stop in software engineering. When these intelligent agents become part of the daily routine of departments, serving clients, reviewing processes, and making decisions, an unprecedented leadership challenge arises.
To address this complexity, a new management discipline has emerged, indispensable for any modern leader: Vibe Management.
In a memorable episode of the Builders podcast, hosted by Felipe Wasserman, Marketing Director at Skyone, Robson Del Fiol, Executive Director of Education at Skyone, dissected the concept, the practical impacts, and the urgent need for managers to master this skill.
Below, we delve deeper into the main pillars of this new frontier in corporate management.
To understand management, we need to understand the origin of the phenomenon. According to Robson Del Fiol, the concept of vibe coding has gained massive traction in the global market recently, driven by the success of billion-dollar AI-accelerated development platforms.
" Vibe coding is a very new phenomenon. When I started studying this movement, I began to notice some patterns in companies, mainly the emergence of hybrid teams, which have AI agents and people working together."
Robson Del Fiol
When applying this reality to Skyone's education team, Delfiol identified a methodological gap in the market. There were no articles, books, or frameworks that taught how to manage a workforce composed simultaneously of individuals and autonomous agents.
That's how he coined the term Vibe Management, defined as:
“…the discipline needed to manage how your team works with AI agents in an intentional, contextual way, in accordance with best practices, company rules and governance, without forgetting the legislation.”.
Robson Del Fiol
The main goal of Vibe Management is not to monitor machine time, but to orchestrate the context. Since AI output is inextricably linked to the quality and intent of human input, the manager's crucial role becomes equipping their team to interact correctly with the technology, ensuring high-quality results.
Unlike traditional management, which divides the focus between achieving goals (to-dos) and the psychological/emotional management of people, Vibe Management requires a three-dimensional approach that involves governance, technique, and behavior.
AI agents operate under probabilistic and statistical logic based on natural language. They do not possess biological feelings, but are capable of emulating communication tones, personalities, and complex thought processes. It is up to the manager to ensure that the team knows how to provide the exact context and data governance necessary for the agent to perform without deviations.
One of the most sensitive points debated by Felipe Wasserman and Robson Del Fiol concerns civil and criminal liability for the actions of Artificial Intelligence. If a customer service agent commits a discriminatory act or passes on harmful information, the company, and legally its human representative, will be held accountable before the law.
“The business owner, the legally responsible party who can be held accountable in court, cannot say 'it was the AI agent who did it.' They have to answer for the problems or even the crimes committed by the AI agents. The responsibility lies with a human being.”
Robson Del Fiol
The installation of protective barriers (guardrails) is therefore a central safety component of this methodology.
Intelligent agents significantly reduce the burden of repetitive and bureaucratic tasks, allowing professionals to focus on what humans do best: socialization, persuasion, empathy, and strategic decision-making. Managing this transition of roles to avoid friction or team overload is an essential part of the leader's job.
During the conversation, Felipe Wasserman offered a provocative reflection on market behavior: the fear that the unbridled pursuit of productivity will end up generating cold, metric-driven corporate communication devoid of feelings.
Analyzing the impact of automation on the ecosystem of professional networks like LinkedIn, Wasserman highlighted the rebound effect of artificial hyper-personalization:
"The sheer number of personalized AIs on LinkedIn makes you stop believing in personalized messages, because it's become so personalized that it seems to have ceased to be personalized. Personalization has lost its authenticity. This very direct and emotionless communication will soon be the right path, only to then revert back and rediscover the need for emotion, that human cycle that always continues."
— Felipe Wasserman
This phenomenon reinforces Del Fiol's thesis: the company is an essentially human mechanism, created to generate well-being for people. AI agents function as excellent process optimizers, but fail in the super-exceptions that require biological and contextual sensitivity. Customers and employees will always seek organizations that know how to balance machine efficiency with human connection.
At the end of the panel, participants shared their everyday productivity "hacks," proving that high performance combines cutting-edge technology with fundamental discipline.
Agent-based automation is already a structural reality. Modern enterprise frameworks and platforms like Skyone Studio already integrate databases, lakehouses, and multi-agent orchestrations to scale operations and reduce operational costs.
The bottleneck for business growth, therefore, is no longer the technological barrier, but the leadership's ability to manage this mixed ecosystem. Vibe Management is not a passing trend; it is the discipline that will define who the top-level directors, managers, and CEOs will be in the coming years.
Want to catch all the nuances, jokes, and practical insights from this enriching conversation between Felipe Wasserman and Robson Delfiol? The full episode is available for you to listen to whenever and wherever you want.
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