Skyone presents its new mascot: CL@UD-IA, the brand's expert who humanizes technology

The speed of digital transformation has imposed an unprecedented challenge on organizations: while Artificial Intelligence (AI) is consolidating itself as the engine of prosperity and operational efficiency in corporate markets, the technical complexity of these solutions often creates a perceived disconnect. In the B2B scenario, technology risks being seen as something purely cold, intangible, or difficult to understand.

To break through this barrier and lead the innovation ecosystem, Skyone presents CL@UD-IA, its new virtual mascot expert, designed to humanize technology and act as a living bridge between high technical performance and the daily lives of companies. The initiative reflects a strategic brand movement: to bring people closer to innovation and make the universe of Cloud, Data and Artificial Intelligence genuinely accessible, educational and connected to the reality of business.

The strategy behind charisma: the impact of mascots in the corporate context

Although historically associated with the mass consumer market (B2C), mascots have gained a role of extremely high strategic value in the corporate business ecosystem (B2B). Global technology leaders use iconic figures to translate complex ecosystems into memorable visual experiences.

Market studies point to the commercial and branding impact that underpins this positioning:

• Efficiency in attention and recall: campaigns anchored in mascots are up to 6 times more effective at increasing brand recall and are 6 times more likely to achieve high performance in attention. They act as superior mental shortcuts compared to celebrities in a commercial context.
• Growth and retention: the strategic use of characters drives an average growth of 37% in market share and increases new customer acquisition by up to 27%, operating with digital engagement rates in the range of 52%.
• Emotional connection in B2B: contrary to the myth of strictly rational decision-making, 69% of B2B leaders decide based on emotion. Assets that stimulate this bond increase the emotional connection with the corporate client by 41%, proving that mature brands generate more value when they manage to communicate in a close and welcoming way.

Who is CL@UD-IA? The AI ​​that connects ideas

Officially spelled CL@UD-IA, the name of Skyone's newest member embodies the morphological synthesis of its core areas of expertise: it combines the concepts of Cloud , the @ representing connectivity, and the acronym AI (Artificial Intelligence).

Under the archetype of the Expert Friend, CL@UD-IA was conceived with a friendly, intelligent, and mature identity. It positions itself not as an automated and distant entity, but as a didactic and responsible business partner. Its main mission is to demystify and simplify complexities, translating profound concepts of infrastructure, data, and cybersecurity into clear and contextualized messages for the market.

State-of-the-art equipment designed for empathy, its face is represented by a digital panel capable of expressing a rich variety of strategic emotions, such as enthusiasm when solving a data problem or focus when analyzing market scenarios.

Omnichannel presence: from digital to major events

CL@UD-IA's activities are not limited to the digital backstage of the Skyone platform. It was created as a brand ambassador across multiple channels and market interactions.

The community and partners will be able to interact with the mascot at trade shows and major global events, such as the IT Forum, where it will come to life through playful physical interactions and sophisticated seasonal communications. 

CL@UD-IA's ability to dynamically switch its interactions, generating adaptive scenarios in marketing campaigns, ensures that it communicates with the market using the ideal tone of voice for each moment: technical and precise when the subject requires authority; light and engaging when celebrating the business achievements of the customer community.

The future of connected innovation

With this launch, Skyone reaffirms its commitment to leading the era of intelligence in a responsible, sustainable, and human-centered way. CL@UD-IA embodies the vision that the most robust technology on the market reaches its full potential when it becomes understandable, user-friendly, and accessible to decision-makers.

Innovation that transforms markets doesn't have to be cold. From now on, the future of data, cybersecurity, and the cloud has a much more approachable, intelligent face, ready to support the growth of Brazilian and global companies.

Written by Skyone