In this episode of TrendOff, Felipe Wasserman hosts Rodrigo Tremante, CFO of Skyone, for a conversation that goes far beyond spreadsheets.

With a meteoric career—becoming CFO at age 29—Tremante shares his journey through major institutions such as Itaú and Banco Carrefour, discusses what factual marketing is—focused on measurement and lead generation—and provokes a deep reflection on the challenge of calculating the ROI of Branding and the power of word-of-mouth marketing in companies.

A rich discussion to understand how finance and marketing can (and should) work together.