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Public cloud: why is it ideal for your business?
cloud technology has become an indispensable ally.
This is because, with it, data and applications are stored on a global network of remote servers , allowing access to information, documents, and applications from anywhere, at any time, on different devices. This optimizes processes and increases competitiveness.
But when it comes to cloud computing, there are different types, and the public cloud stands out. This model is widely used by both companies and individuals, offering a shared infrastructure that results in a more accessible and economical service.
The trend is for its use to become even more popular. According to studies by Gartner , global end-user spending on public cloud services is expected to grow 20.4% in 2024, reaching US$675.4 billion, compared to US$561 billion in 2023.
Therefore, throughout this text, we will delve deeper into the concept of the public cloud and show why it is the right choice for your business.
Enjoy your reading!
The public cloud is a cloud computing model where IT services, such as servers , applications, storage, and databases, are offered by third-party providers. These resources are accessible via the internet and intended for shared use by individuals and businesses.
In public cloud infrastructure, maintenance and management are the responsibility of the cloud provider , allowing users to focus on their operations without worrying about IT maintenance.
Furthermore, the public cloud generally offers a great deal of scalability and flexibility, as its resources can be adjusted according to demand.
When we talk about the public cloud, three categories of services stand out:
- SaaS (Software as a Service) : Applications accessible via the web.
- PaaS (Platform as a Service) : A service for developing and deploying applications.
- IaaS (Infrastructure as a Service) : Virtualized infrastructure such as servers and storage.
Each of these types of services has its own particularities and functionalities, and if you want to know more details about them, read: “IaaS, PaaS and SaaS: what they are and how to use them” .
The public cloud offers several advantages. Below, we detail the main ones:
- The first advantage is cost savings . But how does this happen in practice? Companies can reduce their IT operating costs since they don't need to worry about purchasing and maintaining software and physical servers.
- Another point that can also result in savings is the scalability inherent in the cloud . The public cloud allows companies to increase or decrease their resources according to demand. Thus, the client only pays for the resources/services that they will actually use.
- Another important advantage of the public cloud is the greater availability and flexibility it provides. Data and applications can be accessed from anywhere with an internet connection, providing greater ease of use for the organization and its employees.
- Furthermore, innovation is more easily achieved with the help of the public cloud. This is because providers frequently update their infrastructure and offer new services and features, allowing companies to keep up-to-date with the latest technologies without additional investments.
- Finally, security is an important consideration. While there are concerns about security in the public cloud, many providers invest heavily in other advanced measures to protect user data.
This text focuses on public cloud, but it's also important to talk about other types of cloud computing available on the market. Did you know that besides public cloud, there are two other types? Private and hybrid.
Below, we'll understand each one a little better:
What is a private cloud?
Unlike the public cloud, the private cloud is a computing infrastructure dedicated exclusively to a single organization .
This means that resources are not shared with other companies, providing greater control and customization .
A private cloud can be hosted internally within the company or in a third-party data center, making it ideal for businesses with stringent security and compliance requirements, since its resources, such as storage and networks, are provisioned on demand.
What are hybrid clouds?
As the name suggests, a hybrid cloud combines public and private cloud infrastructures. In this model, some data and applications are kept in a private cloud, while other workloads run in the public cloud.
This approach offers flexibility to meet different business needs, allowing companies to choose where to allocate resources according to the criticality and sensitivity of the data.
Furthermore, hybrid clouds enable the efficient sharing of data and applications, allowing for optimized resource management.
As we can see, there are fundamental differences between the public cloud and the private cloud.
Public cloud:
In the public cloud, IT resources are shared among multiple users. These services are managed by external providers that supply infrastructure and support. Furthermore, there is significant scalability of resources, resulting in cost savings.
Private Cloud:
A private cloud is exclusive to a single organization. Here, resources are controlled internally or by a contracted third party, ensuring greater security and control. On the other hand, it is more expensive due to the potential for customization.
| Feature | Public Cloud | Private Cloud |
| Accessibility | Shared among multiple users | Exclusive to a single organization |
| Control | Managed by third-party providers | Controlled internally or by contracted third parties |
| Scalability | Highly scalable | Limited scalability, depending on the infrastructure |
| Security | Good, but potentially less safe | Highly secure |
| Costs | Minor | Bigger |
Both options have their advantages and disadvantages, and the choice between these models depends on the specific needs of each company.
Choosing between a public or private cloud is always complex; after all, there are several points to consider before selecting the model that best fits your business.
Migrating to the public cloud may be the best decision for companies seeking to grow and adapt quickly to market demands.
Below, we list the main reasons that make this solution so attractive:
Greater scalability
The public cloud allows companies to scale their IT resources up or down as needed. It's possible to double or triple the amount of storage and computing resources in moments.
This is especially useful for seasonal or rapidly growing businesses , as this scalability ensures that systems can handle variations in demand without problems.
All this without the need for large investments in infrastructure.
Greater availability and flexibility
As we mentioned, the public cloud offers high availability and flexibility .
Therefore, when migrating to this environment, all you need is a device with an internet connection to access information, documents, applications, and much more. This is essential for remote work and for improving team collaboration.
Furthermore, the ability to implement changes quickly contributes to a much more agile business environment.
Best value for money
The cost- effectiveness of the public cloud is another attractive feature. This is because companies only pay for the resources they use, avoiding expenses related to hardware maintenance and upgrades.
Therefore, migrating to the public cloud can mean IT operational costs
Furthermore, IT management is outsourced to the cloud provider, freeing up the internal team to focus on strategic business initiatives.
High performance
Public cloud providers continuously invest in cutting-edge technology, ensuring that businesses have access to up-to-date resources and can operate at peak performance. This translates into improved system performance and greater operational efficiency.
More productivity
Public cloud resources accelerate project development and implementation thanks to their flexibility and advanced tools. This means teams can launch new products and services faster, and collaborate on the same document or project.
Data security
Although public cloud security is a common concern, providers invest heavily in protective measures. This includes data encryption, firewalls, and regular audits.
For many companies, the security offered by the public cloud can be superior to that available in internal infrastructures, especially if they are smaller companies with fewer financial resources.
Furthermore, compliance with standards and regulations is often ensured, which is crucial for regulated sectors.
Team specialized in cloud computing
Another interesting point is that public cloud providers have dedicated specialists, guaranteeing high-quality technical support 24/7. This makes problem resolution faster and more effective.
As we have seen so far, the public cloud is a very interesting resource that can bring advantages such as flexibility, scalability, and reduced operating costs. Therefore, migrating data and applications to this environment proves to be a smart option.
And to make this process easier, there's nothing better than a partner who knows everything about the subject. Here at Skyone , we have extensive experience in cloud solutions, offering complete migration, management, and storage services.
Our platform features a cloud computing called Skyone Autosky , a product that has everything you need to perform the migration in a simple, fast, and secure way.
For more details, request a demo!
Throughout the text we've seen the concept and advantages of the public cloud. Let's review?
This is a cloud computing model where IT services are offered by specialized providers and used by companies and individuals in a shared way. It offers resources such as data storage, applications, and much more.
Furthermore, it is a technology that guarantees scalability and flexibility for your company , since resources can be changed according to demand and used from any device or location with internet access.
Therefore, the public cloud presents itself as a solution for businesses that want to scale their operations with agility, reduce costs, and maintain high performance.
With a range of advantages, this option allows companies to leverage the best of technology to improve internal processes , enhance efficiency, and consequently, gain a competitive edge.
Therefore, assess your company's needs and consider migrating to the public cloud as a strategic step towards the future.
Interested in learning more about cloud migration? Check out our special guide!
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