Skyone presents CL@UD-IA, a mascot that humanizes technology and reinforces its brand strategy in the B2B market

Inspired by the pillars of cloud, data, cybersecurity, and artificial intelligence, the character arrives to bring the brand closer to the corporate audience, translate complex solutions, and expand the emotional connection with clients and partners.
Skyone, a Brazilian company specializing in cloud, data, cybersecurity, and artificial intelligence, presents CL@UD-IA, its institutional mascot created to strengthen the brand's presence in the B2B market and bring clients, partners, and strategic audiences closer to technical topics that are part of the modernization journey of companies.

More than just a visual element, the character emerges as a branding asset with a strategic role in making technology clearer, more relatable, and more accessible within the company's communication. This initiative follows a growing trend, including among major global B2B technology brands, that use mascots as tools to increase brand recognition, engagement, and build emotional connections with their audiences.

Developed by Skyone's branding team, CL@UD-IA was designed to clearly and memorably represent the company's main pillars: cloud computing, data, digital security, and artificial intelligence. Its name reflects this proposition by combining the concepts of Cloud, the @ symbol as a reference to connectivity, and AI, highlighting the focus on artificial intelligence.

With a design inspired by the premium 3D Toy Art universe, the character combines technological and human elements into a unique identity: a cloud-shaped head, alluding to the cloud, an LED panel face with dynamic expressions, interactive holograms, and a visual style designed to communicate innovation with approachability. The goal is to make complex concepts more accessible, reinforcing Skyone's mission to simplify the technological journey for companies.

“B2B technology is often still perceived as distant, technical, and cold. CL@UD-IA was created precisely to break down this barrier, bringing intelligence, empathy, and personality to the conversation with the market,” explains Felipe Wasserman, Marketing Director at Skyone.

CL@UD-IA will have a multi-channel presence in institutional campaigns, digital content, promotional activities, trade shows, and in-person activations, including physical versions as a live mascot and collectible items. The character may also assume different thematic "skins" depending on the context and occasion, maintaining visual and narrative consistency.

With a personality defined as welcoming, intelligent, reliable, and didactic, CL@UD-IA will act as a kind of brand ambassador, helping to translate topics such as infrastructure, digital security, data, and AI to different audiences within the business ecosystem.

The new development connects to Skyone's movement to expand its presence in technology content and education. In recent months, the company has structured the Content Hub, launched Skycast, a series of podcasts hosted by the company's own experts, and has been expanding Builders by Skyone, a training platform focused on AI literacy and digital transformation. "The key is execution. Companies have already understood the potential, but now they demand results, and this requires moving away from generic models to solutions that operate within the business. What we are launching is a model in which AI is born ready to operate," says Oliveira.

With the new AI Vertical, Skyone expects to generate a direct impact on revenue in its first year of operation and expand its reach to new customers, especially among companies seeking ready-made AI applications without developing solutions from scratch.

Written by Skyone