How can good management consolidate your business? – Trend Off #4

In episode #4 of Trend Off, Felipe Wasserman, director of Skyone, hosts Rafael Catolé, former CMO of Natural One and author of 'The Power of Management', for an in-depth conversation about marketing, business strategy, and international expansion.

From the reasons behind writing a book about management to the expansion of Natural One with the project of taking a Brazilian natural product to the world, Rafael shares the behind-the-scenes story of this journey and the steps on how to build a strong brand, how to make strategic decisions at different stages of the company, and why data alone doesn't always tell the whole story.

More than just a discussion about marketing, this is a conversation about management, growth, and long-term vision.

• How Natural One structured its strategy to compete globally;
• The challenges of exporting a natural and perishable product to multiple countries;
• How to position a Brazilian brand in international markets;
• The role of marketing in building a company's value and reputation;
• How goals and indicators influence organizational behavior.

In this episode you will understand: Why asking the right questions about the data can be more important than simply analyzing it

Written by Skyone