From PET to protection: how technology reinvented the umbrella and data security – Trend Off #2

Is your company protected, or is it just "waiting for the rain to pass"?

In today's episode of the Trend OFF podcast, we welcome Fred Marcos, founder of Rentbrella, for a conversation that goes far beyond handles and ribs. Did you know that umbrellas have been used in the same way since the 12th century? But what happens when we combine this age-old item with IoT technology, the sharing economy, and sustainability?

In this excerpt, we explore the perfect analogy between the physical and digital worlds: just as Rentbrella protects people during "rain stress," Skyone protects companies' infrastructure in the cloud.

What you will learn in this episode:

• The death of ownership: why new generations prefer access to property (from cars to umbrellas).
• Technology in the "offline world": how hardware and software come together to manage thousands of items in real time.
• Real Sustainability: How to transform PET bottles into protection and then into social impact.
• The “Skyone Moment”: the importance of having Cloud and Cybersecurity solutions that, like a good umbrella, are there exactly when you need them most.

Leadership is about anticipation. If you want to scale your business with productivity and the confidence of someone who masters cutting-edge technology from start to finish, this video is for you.

Watch now and understand why, in the age of intelligence, you can never have too much protection.

Written by Skyone