Rocket Internet School and the explosion of e-commerce in Brazil – Trend Off #6

What was it like working at the "startup factory" at a time when there was no literature on digital marketing in Brazil?

In another episode of TrendOff, a Skyone podcast, Denis Strum recalls the behind-the-scenes story of Rocket Internet and the launch of West Wing in 2012, revealing how the immaturity of the local market challenged him in implementing a disruptive business model: a shopping club that required mandatory registration, sold exclusively online, and had delivery times of up to 90 days — all this in a scenario where Brazilians were still very hesitant to buy online.

Denis discusses the intense pressure for results that transformed Rocket into a "war MBA," shaping a generation of entrepreneurs who now lead giants like G4 and Tok&Stok. 

Written by Skyone