Consultative accounting and technology: the future of management with Contmatic

The stigma of the accountant as a mere issuer of guides and "messenger of bad news" is numbered. In the most recent episode of the Trend Off podcast, Maurício Barros, Director of Alliances at Contmatic Fênix, offered a disruptive vision on how technology and management are transforming accounting science into the engine of growth for Brazilian companies.

Cloud April 22, 2026 3 min read By: Skyone

The stigma of the accountant as a mere issuer of guides and "messenger of bad news" is numbered. In the most recent episode of the Trend Off , Maurício Barros , Director of Alliances at Contmatic Fênix , offered a disruptive vision on how technology and management are transforming accounting science into the engine of growth for Brazilian companies.

The paradigm shift: the consulting accountant

Many entrepreneurs still view accounting as a necessary evil or an outdated and bureaucratic environment. However, Barros emphasizes that the essence of accounting is management .

The modern professional has moved beyond simply pushing buttons and has become the entrepreneur's right-hand person. They operate on strategic fronts such as:

Profitability analysis: identifying margins that business owners, focused on operations, often overlook.
Intelligent pricing: assisting in defining the value of products and services based on real cost and return data.
Cash flow health: identify common mistakes, such as mixing personal and business expenses, which drain working capital and prevent investment in growth.

The role of technology: AI and the cloud

While in the past accounting was done on paper and using DOS systems, today the reality is 100% digital and automated. Barros points out that, among all technological revolutions (computers, the internet, and AI), Artificial Intelligence is the most powerful wave, surpassing even the initial impact of the internet.

Technology isn't just for automating tasks; it's for generating accurate data . A practical example cited was the use of AI in delivery platforms to identify market demands and suggest recipes to partner restaurants, creating sales opportunities where the business owner didn't previously see demand.

Tax reform and forced management

A crucial point discussed was the impact of the Tax Reform . With the automation of calculations by the government, the figure of the "tax calculator" tends to disappear. The Federal Revenue Service will function almost like a bank, with current accounts for each company, eliminating the withholding of taxes from the entrepreneur's cash flow.

"The problem in Brazil is not the tax burden, it's the lack of management. Of every 100 companies that are created, 24 fail within two years. Efficient management is what separates survival from failure."

The Contmatic and Skyone partnership: freedom and security

The pandemic was the catalyst for the definitive adoption of the cloud in the sector. Through a partnership with Skyone , Contmatic migrated its desktop systems to a cloud , allowing accountants to access data and provide consulting services from anywhere, using only a tablet or mobile phone.

Beyond mobility, digital security has become a central pillar. In a world where data is a valuable asset, keeping information on USB drives or outdated local servers is a risk no company can afford to take.

Want to learn more about the future of the market and technology?

This is just a summary of the in-depth conversation between Maurício Barros and the SkyOne team. To understand how to apply these strategies to your company and hear the details about the impact of AI on the automotive and service sectors: 🎙️ Listen to the full Trend Off episode on Spotify now!