Women's entrepreneurship in technology: from planning to artificial intelligence 

The technology market in Brazil is known for being competitive and predominantly male. However, stories of female leadership have shown that the combination of technical vision with a focus on processes is the secret to business longevity.

In a recent episode of Elas em Tech (Skyone's Skycast), Thaís Cano spoke with Fernanda Quinot , COO of Sosys, an entrepreneur who transformed her accounting firm into a robust consulting company that now uses Artificial Intelligence to optimize the numbers of large companies.

In this article, we explore the key lessons learned from this 13-year journey, from the initial leap of courage to the creation of "Nanda," an AI focused on results management.

The transition: from accountant to tech protagonist

Many people believe that to lead in the technology sector, one needs a strictly technical background. Fernanda breaks this paradigm: with a degree in accounting, she began her career in the interior of Rio Grande do Sul and entered the world of technology through the "middle path," the connection between business processes and systems.

Upon realizing that traditional consulting firms focused only on fulfilling specific client requests, and not on adapting processes to the system to generate real efficiency, she decided to found Sosys .

“I didn’t believe in the model I was living in. I wanted to bring that connection between the process and the system… If you need it, the system has to meet your needs.”

The challenge of entrepreneurship: the power of B2B trust

Starting a business in Brazil requires more than just a good idea; it demands market validation. Fernanda began her journey with the direct support of her own clients, who not only moved with her but also served as guarantors for her first commercial space.

This trust-based structure is what sustains lasting B2B relationships. Today, Sosys operates in several verticals, with a primary focus on the Totvs Protheus ecosystem, covering areas ranging from billing and HR to industry and contracts.

Transforming data into time with artificial intelligence

One of the highlights of the conversation was the launch of Nanda , an AI agent created by Sosys using Skyone Studio .

The pains of growing up and decentralization

A common problem in rapidly growing companies is a lack of process preparedness. Data scattered across CRMs, ERPs, and spreadsheets creates security gaps and billing errors.

Nanda as an active solution

Unlike passive dashboards, Nanda acts as a proactive agent that:

• Generates active alerts: notifies you if a proposal in the CRM has not resulted in an invoice after a certain period.
• Connects legacy systems: integrates multiple sources to ensure accurate billing.
• It supports decision-making: it allows managers to engage with the numbers, replacing emotion with concrete data.

"Nanda's idea is that we can really engage with the company's numbers to get a quick response and make a quick decision. It can't be based on emotion."

Access the full case study to learn more: Nanda, the virtual CFO: how Sosys created a complete financial agent using Skyone Studio

The building's foundation: why plan for the long term?

A common mistake executives make is making technology decisions thinking only about the "now." Fernanda and Thaís compare a company's data structure to the foundation of a building.

If you build a foundation for two stories (a small and disorganized process), you'll have to redo everything when the company grows and requires 100 stories. Redoing it is always more expensive than starting right.

Golden tip for entrepreneurs: when setting up your ERP or cloud infrastructure (like Skyone Autosky ), plan where your company wants to be in 5, 10, or 15 years. If there are plans to acquire other companies in the future, the structure needs to anticipate business groups from day one.

The profile of the IT professional of the future

For Fernanda, an effective technology team is no longer composed solely of coding specialists. We are in the era of the hybrid and multidisciplinary professional .

1. IT professionals who understand processes need to know how the company generates revenue, how it sells, and how HR functions.
2. A process that understands IT: managers in administrative areas must understand which technologies are best suited to their needs before making a purchase.
3. Communication as a hard skill: communication failure is one of the biggest corporate bottlenecks today.

Tips for women in technology: empowerment and logic

With over 20 years of experience, Fernanda concludes with valuable advice for women seeking opportunities in the tech sector:

• Don't be afraid: the tech world is the same for everyone; the difference lies in the delivery.
• Love the logic: understanding the logic behind processes is fundamental.
• Be humble enough to learn: technology evolves daily, and the humility to be a lifelong learner is a human trait.
• Sell ​​time: technology serves to give us the most precious asset, time. When you help a company save time, you generate immediate value.
  
  

Listen to the full episode!

This is just a summary of a rich and inspiring conversation. Want to know more details about the creation of Nanda, the challenges of ERP consulting, and how to become a transformational leader?

🎧 Click here to listen to the full episode of Elas em Tech on Spotify

Written by Skyone