São Paulo, March 2026 – Skyone, a Brazilian technology company that offers an integrated platform for cloud, data, artificial intelligence, and cybersecurity, will be the official sponsor of the NBB CAIXA 2026 All-Star Game, which will take place on March 28, from 5:30 PM to 9:00 PM, at the Ibirapuera Gymnasium in São Paulo.
The company's presence at the event reinforces the growing connection between technology and sports . In basketball, the use of data, performance analysis, and real-time decision-making plays an increasingly important role, both on and off the court. This advancement also impacts the audience experience, leading to a more dynamic and interactive way of consuming the sport.
It is in this context that Skyone's participation stands out. By connecting technology and experience, the brand integrates itself into an event that seeks to go beyond the game , exploring new forms of engagement and entertainment.
The activation takes place in the Skyone Tribune, an exclusive and personalized space within the gymnasium, designed to offer a differentiated experience to the public and translate, in practice, the company's positioning of simplifying technology and bringing it closer to people's daily lives. Among the actions, the brand will promote "Cloud Cam," a special moment during one of the event's breaks that draws an analogy to high-speed data processing: through an interactive dynamic, images of the crowd will be analyzed in real time to find similarities with famous people, simulating, in a light and fun way, the logic of searching databases and the quick answers provided by technology.
“We believe in sport as a powerful platform for engagement and transformation. Sponsoring the All-Star Game reinforces our commitment to initiatives that connect people, promote experiences, and broaden access to innovation,” says Felipe Wasserman, Marketing and Growth Director at Skyone.
Sport
The 2026 edition of the All-Star Game brings together the top talents of the NBB (Brazilian National Basketball League) in four teams: two teams from NBB Brazil, one from NBB Young Stars, and one from NBB World. It will feature interconnected competitions including skills contests, three-point shooting, and dunk contests, in addition to the main games. The goal is to bring more dynamism to the competition and increase interaction with the audience.
This year's edition features a new format, concentrating all the programming into a single day, with skill challenges and matches between the league's top names.
